Estonian national airline Nordic Aviation Group on Wednesday officially adopted the Nordica trademark and a new visual brand identity, the focal point of which is the logo depicting a dragonfly.
«The introduction of the new name and visual brand concept takes our airline to the next level in its development,» Nordica board member Erik Sakkov said. «We also work hard every day to improve the quality of our products and services. Hopefully, this will help us develop the kind of airline that Estonian people love and that gives foreigners a positive experience.» He said that the airline will still continue the successful cooperation with its good partner Adria Airways following the name change.
The transfer to the visuals of the new brand identity will take place in stages. The first aircraft with the new Nordica design has already landed in Tallinn and the second one will arrive within a couple of days. All of the airline's web channels will also be carrying the new identity, and only the new brand concept will be used in Nordica's communication, marketing and other materials in the future.
The visual concept of the new Nordica brand was created by creative agency Optimist, which won the visual brand identity contest organized by Nordic Aviation. The dragonfly is the new symbol of Nordica and the color scheme is inspired by the Estonian flag.