Like some other areas, quick loans now need a system in a situation where chaos hit overnight and the work feels like putting toothpaste back into the tube. On wings of the technology development last decade (spread of Internet, smartphones etc) the business model spread like wildfire and legislation lacking – to say nothing about good practice – reached the masses. The money was obtained simply and swiftly, and for the borrower the psychological barrier was lower – all conducive to thoughtless decisions.
By now, Estonia has had its deep thinking done and investigators are on the trails of risks involved. This spring, as Consumer Protection Board, Chamber of Commerce and Industry, and European Commission Estonian Representation held their joint conference on «10 Years of Fast Loans. Time to Decide», the need for strict and speedy regulation was glaringly obvious.
In her first lengthier interview, curbing of fast loans was also underlined by the fresh finance minister Maris Lauri. Repeatedly, change of the laws has been mentioned by ministers of economy and justice Urve Palo and Andres Anvelt.
Already at conception, government’s yesterday decision to hand Riigikogu the Advertising Act amendment bill – one to ban quick loan ads in TV and radio – caused quite a turmoil. In a Postimees opinion article, Kanal 2 and Trio LSL Raadiogrupp CEO Urmas Oru critically wrote that merely banning the ads will essentially equal sweeping the problem under the carpet so the politicians can look good in run-up to the elections. The painful issue, he said, would remain.