The survey was commissioned by Enterprise Estonia (EAS), who uses the collected data for providing the tourism sector with relevant input. «In the tourism sector, there is tough competition among countries, which is why the state and entrepreneurs need to guide their activities as precisely as possible. In planning the activities, it is vital to determine tourist satisfaction and the needs which arise during their visit in Estonia. As a result of the survey, both the state and entrepreneurs can plan the funding of the tourism sector better,» explained Tarmo Mutso, Director of Enterprise Estonia’s Tourism Development Centre.
The information gained from the survey is also a significant data source to the Bank of Estonia for calculating Estonia’s tourism receipts. In addition to EAS, the data collected in the survey are necessary for the Ministry of Economic Affairs and Communications and local governments. For example, based on the survey data, it can be decided which new tourist attractions, roads and border crossing points should be invested in.
«Statistics Estonia organises the survey in co-operation with the Police and Border Guard Board,» said Maiki Ilves, Deputy Head of the Methodology and Analysis Department of Statistics Estonia. «Enterprises engaging in passenger transport have also been very helpful,» she added.