These findings warrant a cautiously optimistic outlook. It is plausible that societal shifts have indeed taken place, as reliably detected by pollster Kantar Emor's sociological survey (comparing responses from ethnic and non-ethnic Estonians). However, when interpreting subgroup results (defined by various characteristics), caution is advised due to the survey's sample size being just over 1,500 respondents.
What should make us most cautious, however, is a parallel to a real-life joke from Russia. What does the high approval rating of Vladimir Putin indicate? It says less about trust in Putin and more about the mistrust towards the sociologist conducting the survey.
A well-known phenomenon in sociology is respondents' desire to please the interviewer by responding in what they perceive as the «correct» manner. The outbreak of the war in Ukraine and Russian television propaganda intensifying have undoubtedly impacted Estonia's Russian-speaking community and increased polarization.
Some insights can be gleaned from the last parliamentary elections, where only Estonian citizens could run. It is worth recalling that 14,605 citizens voted for the Estonian United Left Party, one of the leaders of which, Aivo Peterson, holds very clear Putinist views and has visited Donetsk with the help of Russian authorities. Candles and flowers having been placed at the former site of the Narva tank monument after its removal in August 2022 further illustrates this point.