Television executive, Duo Media CEO Jüri Pihel said: “Television sets the tone of conversation, nothing to be done. The effect is dwindling among young people but all the greater among the older generations.”
He admitted that Estonia has a few strong media houses with their own Russian news portals – they are increasingly offering an alternative to Russian television. “However, Russians in Estonia still tend to live to the beat of Russian networks. And are clearly under the influence of massively and professionally propagandist content,” Pihel said.
Factious information background
Watching Russian networks for extended periods of time requires nerves of steel. Estonia – and its Baltic neighbors – is treated as a small Nazi state where remaining fascists continue to organize marches unimpeded. The rhetoric still lingers.
Any attempt to suggest that Estonia is successful and sports better economic indicators per capita than Russia breaks on the wall of Nazi (marches) accusations.
Europe, embroiled in liberalism and gay rights, is a hopelessly degenerate nothingness the only role of which is to dance for USA as its puppet. The U.S. is a cynical tyrant bent on sowing global confusion to serve its own interests that it for some reasons calls democracy. In truth, America and Europe have less of the latter than Russia, star propagandists of Russian networks suggest. The same goes for freedom of speech, they say, conveniently overlooking Russia’s 151th place in the world press freedom index.
Poor relations between NATO and Russia are still blamed on the alliance’s decision to accept the annoying and quarrelsome Eastern European small countries, including the Baltics, into its ranks.
The Russian propaganda machine also makes copious use of the recent energy crisis caused by incompetent and downright stupid European leaders.
All of it is dressed in a rich gravy of singing the praises of the Russian president and painting Putin’s Russia as the savior and problem-solver of the struggling world. Each day, every day.
That is what people in Estonia live and breathe. Little wonder then that when mass vaccination started in Estonia in spring, a lot of Russian-speaking people demanded Russia’s Sputnik V vaccine. People were just as confident in refusing vaccines offered in Estonia as they were deemed life-threatening, not least by Russian state networks.
“The fact Russian networks shape the minds of so many people in Estonia is nothing short of dangerous. Very dangerous in fact,” media expert Raul Rebane said. The vaccines make for the most obvious example. “The mere fact that the behavior and choices of so many people regarding such a serious matter are influenced or even orchestrated by a foreign country in Estonia is completely absurd.”