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The Estonian public broadcasting company ERR announced on Monday it has chosen ETV+ as the name for the new state-funded TV channel that will aim to reach the Russian-speaking TV audience of Estonia.
ERR names its Russian language channel ETV+
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ETV+ was chosen out of 360 entries, Darja Saar, manager of the new channel, said. She said that in making the choice, the emphasis was on simplicity and user-friendliness regardless of viewers' nationality.
The plus sign in the name should indicate that the channel represents the new multimedia that is different from traditional television. «The plus sign in the name symbolizes synergy and positive development,» Ainar Ruusaar, board member of ERR, said.
The Estonian government approved the establishment of a Russian-language channel with ERR in November 2014. The size of the channel's budget for 2015 is 2.53 million euros. The current plan is to air two one-hour programs per day, plus news, in addition to shows and films purchased from other producers.
German foreign minister Frank-Walter Steinmeier announced in Tallinn on Friday that Germany will help Estonia to counterbalance Russian propaganda. The specific steps include supporting the development of ERR's TV and online services in Russian, and sharing TV and web programs produced by Deutsche Welle in Russian with ERR.