Basically, the decision demands that medicines retailing, in its entirety, be reviewed on state level. With greater depth and thought, perhaps, than before. As always, sale of medicines will be a regulated business with limitations on labour force and sales activities alike. To find a solution, the court granted time: the decision only entering into force in half a year’s time.
So: how, then, to regulate? In simple logic, public interests might be expressed by three aspects. Firstly, that medicines be available, all over Estonian, as fast and easy as possible – no matter how retailing is organised. Secondly, that consultation be as high level as possible – so people would take the right medicine in right doses at the right time, knowing all there may be known about side effects etc. Thirdly, that prices be as sensible as possible.
All these aspects are closely intertwined, requiring calculated compromises. Favouring one, the other two may get a backlash. Differing from some neighbouring states where pharmacies, owned by dispensing chemists, dictate the show, Estonian market is ruled by pharmacy chains linked to wholesalers – a fact no doubt impacting the entire retail situation.
In the context of the above case, a lot was spoken on rural pharmacies: the current limitations supposedly protecting their existence. True, should competition intensify in cities, as the limits come off, new staff will be needed – one way being to draw employees from the countryside.