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The global denim brand Lee Cooper has signed up Põldma Kaubandus (Poldma Trading), operator of Denim Dream stores, as its new Estonian licensee.
Initially, Lee Cooper will be exclusively available through Põldma Kaubandus' 25 multi-brand Dream Denim stores, located across Estonia, Latvia and Lithuania.
An introductory Lee Cooper collection will debut for autumn/winter 2013, followed by a full line for spring/summer 2014, the trade magazine Licencing.biz said.
"We are very excited about the future prospects for growth in the Baltic markets and this reflects the increasingly strong position of Lee Cooper across the markets, from the Baltics down through Central and Eastern Europe, all the way to the Mediterranean markets," said Andy Dunkley, CEO of Lee Cooper.
Besides Denim Dream stores, Põldma Kaubandus operates Guess, Tommy Hilfiger, Diesel, Pepe Jeans and Mustang stores in all the three Baltic states.