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The chocolate giant Kalev is the most beloved brand in Estonia, according to a poll conducted by TNS Emor.
Kalev voted favorite among brands for 5th year running
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Maxima, a chain of grocery stores, moved up one place from last year's third, while dairy company Tere ousted Skype for third place, reported ERR News.
Maxima and Tere have been the high risers in the most-liked list having been ranked 17th and 23rd, respectively, in 2009.
Technology brands Google and Skype have broken into the top 12, which is completed (in alphabetical order) by A. Le Coq, ETV, Leibur, Rahvere Lihakombinaat, Selver, Swedbank and Tele2.