Well... in Tartu the second largest city of Estonia the man did pocket over 3,200 votes. Sounds not like failure.
His initial steps as politician pointed to him having a position, attracting to voters.
Speaking of failure, it was rather the way he chose to exit.
The promise to keep on fighting having walked out of politics sounds strange, as vain is the hope that politics leave no trace on future activity as journalist.
Let political fighting be for politics, not journalism.
And as for the thousands of votes – these were given for a politician and not to be binned in a short while as the trusted one hints he likes it better being on TV.