Nearly a half of all Estonians regularly use mobile internet and their share of the population has increased by a third in a year, a study by TNS Emor showed.
Almost half Estonians use mobile internet - study
14th February 2013, 18:55
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If in 2011 users of mobile internet made up 24 percent and last year 36 percent of Estonian residents, by the beginning of this year their proportion had risen to 49 percent, chief market research expert at TNS Emor Mari-Liis Eensalu said.
Mobile connection to the internet on computer has increasingly spread from cities to rural areas, making up for shortcomings of the broadband connection or being a more advantageous extra possibility of using the internet, she added. Young people in particular are more and more inclined to use mobile internet.
According to mobile operator Elisa's CEO Sami Seppanen, the TNS Emor study showed that for mobile internet users the most important criteria are price, speed and lack of volume limits. Price was named as the first consideration in choosing service provider by 71 percent of respondents and for 63 percent of the polled coverage and service quality were important. The survey showed at the same time that 73 percent of users are unable to judge how fast mobile internet ought to be.
According to survey findings, Elisa has maintained its leading position among users of mobile internet: 36 percent prefer Elisa, 34 percent are using the service provided by EMT and 17 percent are customers of Tele2.
The share of users of cell phones to access the internet is the highest among Elisa's customers, too, standing at 42 percent. Of the customers of EMT and Tele2 respectively 32 percent and 28 percent use mobile internet on cell phones.
TNS Emor conducted the survey in January, interviewing 1,500 persons aged 15-74.