Eager to ditch its perceived image as out of touch and keep poll numbers from dropping further, the Reform Party is taking its message to supermarkets in a quest for 50,000 non-member supporters by 2015, ERR News reported.
Squirrels come to supermarkets as reform party takes 'American' approach
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The party's latest board meeting focused on how to become more open and increase popularity among people who are sympathetic to their liberal-market, pro-business views but do not hold party membership, Postimees reported.
"Thus be ready to be stopped at some point by people in the ruling party who will inquire as to your views, introduce their election platform and, if they achieve a breakthrough with you, ask for your ID number and name and 10 or 20 euros makes its way to the party coffers," Postimees wrote.
Head of the prime minister's office, Kairi Uustulnd, said the ongoing citizen's parliament process shows people have ideas and want to be involved and included during the time between elections, and that the Reform Party will focus on retail centers as one possible place to attract voters.